BY MARTHA BRANNIGAN
Miami-based One Sotheby’s International Realty and Fortune International Realty jointly landed the coveted assignment of leading sales and marketing of preconstruction condominiums for Swire Properties Inc.’s massive Brickell City Centre development.
“Both brokerages will begin sales efforts in April for the 820 condominium residences currently under construction as part of phase one of Brickell City Centre,’’ Swire said in a statement.
Swire went through a fiercely competitive review to choose the condo marketing team for Brickell City Centre.
Maile Aguila, Swire’s senior vice president of sales, said the two firms will complement each other, with One Sotheby’s bringing a global luxury reach and Fortune leveraging its established presence locally and in Latin America.
“It’s a very unique product. There’s really nothing like it in the marketplace,’’ Aguila said. “You will be able to experience a lifestyle never seen in Miami.’’
The high-profile $1.05 billion mixed-use development under construction in downtown Miami will span 5.4 million square feet of office, residential, hotel, retail and entertainment space and underground parking.
The first phase, which is slated for completion by the end of 2015, will include a luxury shopping center; a hotel branded EAST, Miami by Swire Hotels; a wellness center; and class A office space.
Swire’s project is the centerpiece of downtown Miami’s redevelopment into a work-live-play center and already has been a catalyst for a host of other development.
Mayi De La Vega, founder and CEO of One Sotheby’s, who was traveling in Dubai on Wednesday, said pricing for condo units was being finalized.
Swire will adopt the buyer deposit model that has proven popular in Miami. “It will be 50 percent of the down payment in stages during construction and 50 percent at closing,’’ Aguila said.
Swire, a unit of Hong Kong-based Swire Properties Limited, previously developed the island of Brickell Key in downtown Miami.