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Marketing Redefined:

As the Luxury Real Estate Market evolves so should the marketing approach. Jonathan has created a customized marketing program that focuses on the interest, behavior and preferences of the audience that each particular property aims for.

CONVENTIONAL

Standard pictures of each room of the property to display on the MLS

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CUSTOMIZED

Professional photoshoot focusing on the relevant features of the home.

States facts, numbers and obvious features of the property.

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Uses the special features of the home to create a story that engages the targeted audience.

List property on the MLS and other regular Real Estate web pages.

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Aside from listing on the MLS and all regular Real Estate web pages, we leverage Sotheby’s International Realty exclusive partnerships with media powerhouses such as The Wall Street Journal, International New York Times, Architectural Digest, Dwell, Mansion Global among others. – See listing presentation.

Virtual Tours of still images displayed in a slide show with music.

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Professional HD video that allows the audience to feel as if they were walking around the property.